August 21, 2025 • 15 read

August 21, 2025 • 15 read

Best Notification SDKs for In-App Messaging in 2025

Best Notification SDKs for In-App Messaging in 2025

Compare the top notification SDKs for 2025. Velt, Knock, OneSignal, Firebase, and Airship reviewed for features, pricing, and developer experience.

Compare the top notification SDKs for 2025. Velt, Knock, OneSignal, Firebase, and Airship reviewed for features, pricing, and developer experience.

Rakesh Goyal

Rakesh Goyal

Founder @Velt

Founder @Velt

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Most teams waste time stitching together multiple services just to get notifications working. The best notification SDKs cover everything: real-time alerts, email fallbacks, and more, without having to stitch together multiple services.

Let's break down which SDKs can actually deliver smart, contextual messaging in 2025.

TLDR:

  • Velt leads with integrated notifications as part of a complete collaboration layer, offering 10-line integration with 25+ features

  • Knock provides solid notification-only infrastructure but requires separate tools for collaboration features

  • OneSignal works well for marketing campaigns but lacks developer-centric features

  • Firebase Cloud Messaging offers basic free notifications but needs major custom development

  • Airship delivers enterprise-scale performance but feels heavyweight for most development teams


What Are Notification SDKs

Notification SDKs go way beyond basic push notifications. They're complete communication platforms that handle in-app messaging, email fallbacks, multi-channel orchestration, and user preference management all from a single integration.

Think of them as part of the nervous system of your app. While push notifications just send alerts, notification SDKs create complete communication workflows. They manage delivery across channels, handle user preferences, provide analytics, and integrate with your existing tech stack.

The best notification SDKs support cross-channel messaging across all channels. A user might get an in-app notification first, then an email if they're offline, and finally a push notification as a last resort. That's the kind of intelligent routing that keeps users engaged without being annoying.

Modern apps need this level of sophistication. Users expect notifications that feel contextual and helpful, not spammy. A good commenting SDK might trigger notifications when someone mentions you, but the notification system needs to be smart enough to batch those mentions if you're getting several in a row.

Velt takes this further by integrating notifications directly with collaboration features. When someone comments on your document or joins your workspace, the notification includes rich context and connects smoothly with the commenting functionality. This goes beyond sending alerts: it creates cohesive collaborative experiences.


Our Ranking Methodology

We evaluated these platforms based on criteria that actually matter to product teams making real decisions. Integration complexity, channel support, scalability, pricing transparency, developer experience, and enterprise features all factored into our rankings.

As a company building collaboration infrastructure, we understand what developers need from notification systems. Sending messages is only part of it. What you really need is smooth user experiences that scale with your product.

How quickly can you integrate? How well does it handle edge cases? Can you customize the experience to match your brand? Does it play nicely with your existing stack?

We also looked at the total cost of ownership. Some platforms seem cheap upfront but require substantial engineering time to implement properly. Others provide complete solutions that might cost more initially but save months of development work.

The Velt platform approach influenced our thinking here. We believe the best tools provide maximum functionality with minimal integration complexity. That's why we focused on solutions that offer rich features without requiring extensive custom development.

Customization options also played a major role. Your notification system needs to feel like part of your product, not a bolted-on third-party tool. The best SDKs provide deep customization options while maintaining ease of use.


1. Best Overall: Velt

Velt stands out because it treats notifications as part of a complete collaboration ecosystem rather than an isolated feature. While other platforms focus solely on message delivery, Velt integrates notifications smoothly with commenting, presence, real-time sync, and other collaborative features.

Key strengths:

  • Complete collaboration layer with integrated notifications

  • 10-line integration with 25+ premium features included

  • Built-in notification center with email fallbacks

  • Self-hosting options for compliance-sensitive customers

  • Enterprise-grade security with SOC 2 Type II and HIPAA compliance

The integration is remarkably simple. Add Velt to your app, and you get a notification system that works perfectly with threaded comments, mentions, reactions, and presence indicators. When someone mentions you in a comment thread, the notification includes full context and connects directly to the conversation.

Velt provides both frontend components and backend APIs in a single integration, while competitors typically require separate solutions for frontend and backend functionality.

Limitation: Best for teams building modern, collaborative applications where notifications are a core part of the user workflow. It may be overkill if you only need simple, non-interactive marketing alerts.

Bottom line: Best choice for building complete collaborative experiences where notifications enhance rather than interrupt the user workflow.

The notification features also include webhook support for custom integrations as well as customization options. You can style everything to match your brand or build completely headless experiences using the low-level APIs.

What sets Velt apart is how notifications integrate with other features. Comment notifications include thread context. Presence notifications show who's actively collaborating. The webhook system lets you trigger custom workflows based on collaborative events.

For teams building modern collaborative apps, this integrated approach provides better user experiences than piecing together separate notification and collaboration tools. Users get consistent, contextual notifications that actually help them stay engaged with their work.


2. Technical Platform: Knock

Knock positions itself as notification infrastructure built for engineering teams. They provide solid cross-channel orchestration, good developer tooling, and claim enterprise-grade reliability for large teams.

Key strengths:

  • Cross-channel orchestration from single API

  • Decent developer tooling and debugging features

  • Workflow automation and conditional logic

  • Good documentation and developer experience

Knock's API-first approach appeals to technical teams who want fine-grained control over their notification logic. You can build complex workflows that route messages based on user preferences, delivery success, and custom business rules.

Their debugging tools are particularly strong. You can trace notification delivery across channels, see exactly why messages succeeded or failed, and optimize your workflows based on real performance data.

Limitations: Requires separate solutions for collaboration features like commenting or presence.

Bottom line: A solid choice if your only goal is to send notifications. However, you'll hit a wall the moment your product requires true collaborative features like comments or live presence, forcing you to integrate and manage a second, separate vendor.

The challenge with Knock is that most apps need more than just notifications. If you're building collaborative features, you'll need separate tools for commenting, presence, real-time sync, and other functionality. That means multiple integrations, separate billing, and more complexity for your team.

Teams often underestimate the total cost of ownership when using point solutions. What seems like a simple notification integration becomes a complex multi-vendor setup as your collaboration needs grow. That's why many teams find complete collaboration platforms provide better long-term value.


3. Consumer-Focused Solution: OneSignal

OneSignal built their reputation in the mobile app space and expanded to web notifications. They're particularly strong for marketing-driven notification campaigns and consumer applications that need broad channel support.

Key strengths:

  • Free tier and user-friendly dashboard

  • Multi-channel support across push, email, SMS

  • Campaign management and A/B testing tools

  • Provides analytics and segmentation features

The dashboard makes it easy for non-technical team members to create and manage notification campaigns. You can segment users, run A/B tests, and track engagement metrics without writing code.

OneSignal's free tier is good, supporting up to 30,000 web push subscribers and unlimited mobile push notifications. For early-stage products or marketing experiments, this removes cost as a barrier to getting started.

Limitation: Designed for sending promotional messages rather than the transactional alerts (like comments or mentions) that are core to an app's workflow.

Bottom line: Works for basic marketing notifications but limited for technical integrations and collaborative features.

The platform feels designed for marketing teams rather than product developers. While you can integrate OneSignal programmatically, it lacks the developer-first features that technical teams expect from modern SDKs.

For apps that need advanced recording features or sophisticated developer tools, OneSignal's consumer focus becomes a limitation. You'll likely need additional tools to build the kind of rich, contextual experiences that modern users expect.


4. Google Ecosystem Tool: Firebase Cloud Messaging

FCM remains a solid choice for apps already invested in the Google ecosystem. It's free, reliable, and integrates smoothly with other Firebase services, making it attractive for teams using Google's development platform.

Key strengths:

  • Free with unlimited notifications

  • Good integration with Google services

  • Reliable delivery infrastructure

  • Good mobile platform support

The cost advantage is big. FCM doesn't charge for notification delivery, which can be more budget friendly. If you're already using Firebase, FCM can integrate well with your existing setup.

Google's infrastructure provides reliable delivery. FCM handles the complexity of reaching devices across different platforms and network conditions, which is particularly valuable for mobile applications.

Limitation: Lacks features like UI templates, message retries, or detailed delivery logs that modern notification platforms provide.

Bottom line: Basic solution requiring major custom development for advanced use cases.

FCM works well for simple notification needs but requires substantial custom development for real workflows. You'll need to build your own user preference management, channel orchestration, and analytics on top of FCM's basic delivery infrastructure.

For teams building collaborative applications, FCM's limitations become more apparent. You'll need separate solutions for in-app messaging, comment notifications, presence indicators, and other collaborative features. This platform comparison shows how quickly the complexity adds up when using basic tools.

The implementation complexity difference is huge. While FCM might seem simple initially, building production-ready notification workflows requires substantial engineering effort that full-featured platforms handle out of the box.


5. Enterprise-Heavy Platform: Airship

Airship focuses on enterprise-scale notification delivery with sophisticated automation and lifecycle marketing tools. They handle lots of notifications for large brands but feel heavyweight for most development teams.

Key strengths:

  • Enterprise-scale performance and reliability

  • Sophisticated automation and lifecycle marketing tools

  • Advanced personalization and targeting features

  • Strong compliance and security features

Airship excels at complex marketing automation workflows. You can create sophisticated user journeys that trigger notifications based on behavior, preferences, and lifecycle stage. Their personalization features are particularly strong for consumer-facing applications.

The platform handles massive scale effectively. If you're sending millions of notifications daily and need guaranteed delivery rates, Airship's infrastructure can handle the load.

Limitation: Platform feels heavyweight for anything less than enterprise-tier projects, with custom pricing suggesting enterprise focus.

Bottom line: Overkill for most development teams, focused on marketing use cases rather than product development needs.

Airship's complexity and cost make it unsuitable for most product teams. The platform assumes you have dedicated marketing operations staff to manage campaigns and workflows.

For development teams building collaborative features, Airship's marketing focus creates friction. You need transparent pricing and developer-friendly tools, not enterprise sales processes and marketing automation complexity.

The security features are solid, but you can get enterprise-grade security from more developer-friendly platforms without the marketing automation overhead that most product teams don't need.


Feature Comparison Table

Feature

Velt

Knock

OneSignal

Firebase

Airship

Integration Complexity

10 lines of code

Moderate setup

Simple dashboard

Basic API

Complex enterprise

Channel Support

In-app, email, webhooks

Multi-channel API

Push, email, SMS

Push notifications

Full omni-channel

Collaboration Features

25+ built-in features

None

None

None

None

Developer Experience

Excellent docs + Dedicated Slack Support

Good API docs

Consumer-focused

Basic documentation

Enterprise support

Enterprise Security

SOC 2, HIPAA, Data Self-Hosting options

Standard compliance

Basic security

Google infrastructure

Enterprise-grade

Pricing Model

Transparent usage-based (MAC)

Usage based tiered pricing

Freemium

Free

Custom enterprise

Self-Hosting Options

Full data control

No

No

No

Enterprise only

This comparison shows how Velt provides the most complete feature set while maintaining developer-friendly integration. Other platforms excel in specific areas but require additional tools for complete collaborative experiences.

The practical use cases show why integrated platforms often provide better value than point solutions. When you need notifications plus commenting, presence, and real-time features, complete platforms reduce complexity greatly.

Different application types have varying notification needs, but most modern SaaS apps benefit from integrated collaboration features rather than notification-only solutions.


How to Choose the Right Notification SDK

Start by looking at your actual requirements rather than just notification delivery. Do you need simple marketing campaigns or complex collaborative workflows? Will you need commenting, presence, or real-time features alongside notifications?

Integration complexity matters more than initial feature lists. A platform that takes weeks to implement properly might cost more than a complete solution that works in hours, even if the complete platform has higher usage fees.

Consider your team's technical capacity. Point solutions like Knock require more custom development to create complete user experiences. Integrated platforms like Velt provide more functionality out of the box and implementation is simple.

Security and compliance requirements often eliminate options quickly. If you need self-hosting, HIPAA compliance, SOC 2, or specific data residency requirements, your choices narrow considerably.

The best notification SDK is the one that grows with your product needs rather than requiring replacement as you add collaborative features.

Think about total cost of ownership, including monthly fees. A platform that requires major custom development might cost more long-term than a complete solution with higher usage fees but faster implementation.

Look at our implementation examples to understand how different platforms handle real-world use cases. The best platforms provide clear guidance for common scenarios while supporting extensive customization when needed.


FAQ

What's the difference between notification SDKs and push notification services?

Notification SDKs provide complete communication infrastructure including in-app messaging, email fallbacks, user preferences, and workflow orchestration. Push notification services typically handle message delivery to devices without the broader communication management features.

Can I self-host notification infrastructure?

Most platforms don't offer self-hosting options. Velt provides self-hosting features for compliance-sensitive customers, while most competitors require using their hosted infrastructure exclusively.

Do I need separate tools for notifications and collaboration features?

It depends on your platform choice. Point solutions like Knock require separate tools for commenting, presence, and real-time features. Full-featured platforms like Velt integrate notifications with collaboration features in a single SDK.


Final thoughts on choosing the right notification SDK for your app

You don't need to overcomplicate your notification system by piecing together multiple tools and services. The right notification SDK handles everything from real-time alerts to email fallbacks in one integrated solution. Velt provides exactly that kind of complete notification system that delivers smart, contextual messaging without the complexity. Your users get notifications that improve their workflow instead of disrupting it, and you get a system that just works.