Background:

Trumpet is a dynamic software platform empowering sales teams to accelerate their deal closures. Their innovative approach centers around "pods," dedicated buyer rooms featuring Microsites designed to streamline the entire sales process. Founded in December 2021, this growing company, with a team of 11-50 employees, recognized the power of collaborative features to enhance the effectiveness of their platform. To deliver an engaging experience, Trumpet integrated collaborative features like Figma-style commenting, and in-app notifications. This focus on collaboration quickly positioned Trumpet as a valuable tool for modern sales teams.

Challenges:

In 2024, Trumpet faced a significant hurdle when their existing collaborative feature provider, Cord, announced its shutdown. This left Trumpet in a precarious position, presenting them with several challenging options. The first option was, they could choose to self-host Cord's commenting and notification features, which would mean no future updates or support, potentially leading to technical debt and eventual obsolescence. The second and a significantly more difficult option, would have been to build the complex collaborative features they needed entirely from scratch. This would have demanded substantial development resources, time, and expertise, diverting their focus from their core product and potentially delaying critical roadmap initiatives. Faced with these challenging prospects, a third option emerged: to switch providers to a different SDK for collaborative features. This path offered the potential for a modern, supported solution but still required careful evaluation and integration. Trumpet needed a reliable and efficient solution to maintain the collaborative heart of their platform.

Result:

Faced with these challenges, Trumpet, made the decision to switch providers and partner with Velt. This move has proven to be a resounding success. Not only did Trumpet seamlessly transition to superior versions of the commenting and notification features they previously relied on, but they also gained access to exciting new capabilities that their customers have enthusiastically embraced. The addition of native Loom-style video recording and Slack-style video huddles directly within their sales pods has significantly enhanced communication and collaboration for their users.

The integration process itself was remarkably quick, taking Trumpet just one week to build collaboration using Velt SDK. These upgraded features have quickly become integral to the effectiveness of Trumpet's software, making their sales pods even more dynamic and productive for their users. According to William Angel, Lead Product Manager at Trumpet, these enhancements have directly contributed to a boost in overall user engagement by more than 10%.

Conclusion:

Trumpet's experience illustrates how strategically integrating robust collaborative features can significantly enhance user engagement and the overall value proposition of a software platform. By choosing Velt, Trumpet not only navigated a critical challenge but also unlocked new levels of collaboration for their users, resulting in a tangible increase in engagement.

Building powerful collaboration into your product is easier than you think. Book a demo with Velt today to learn how our comprehensive SDK can help make your product collaborative!